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How SEO Link Love Value Differs?

Jagadeesh M — Thu, 19 Aug 2010 12:19:28 +0000

As we all know links from sites are votes to search engines eyes but many do think all link love has same value. I saw few discussions on this and thought of having a note to make a clear thought on link love value discussions.

Link love differs from page block place to place. A link placement in content is different from links in blogroll, footer links area or link listings - say directories.

Content link love has the benefit of having related text around and it looks natural to search engines eyes. There are many article sites and blog authors who write content referring quality content pages that contain examples or O.P section. These reffered links has much value than the links submitted to directories or having links in the blogroll. So write fresh content and start getting natural links from authors and bloggers and move your page popularity much ahead.

Jag SEO

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* The Blog post is copyrighted to Jagadeesh M and can only be reproduced given the author's permission. Unauthorized usage of the content is strictly prohibited and results in violation of the copyright laws.

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Top 18 Online Marketing (SEO & Analytics) Questions To Ask Yourself

Jagadeesh M — Mon, 12 Jul 2010 11:20:32 +0000

(1) Do you know what type of links your SEO client sites require?

(2) Is your site Search Engine friendly? Did you do a test?

(3) You have Google Analytics and you find hard to understand?

(4) Google Webmaster tools are interesting. Do you find that easy enough?

(5) How many quality links you require to bring your site to top position?

(6) Are you seeing the actual Google page rank of your site in your tool bar?

(7) Do you have unique tags for all your pages?

(8) Is Alt attribute important for site promotion or it is only for browsers?

(9) What happens to your rank if you don't link domain to your logo?

(10) Do link juice get split if you have xyz.com and xyz.com/index.html?

(11) Do Google still like links from paid directories?

(12) Have your site SEO audit score reach 10/10?

(13) Are you sure about your site current keywords?

(14) Are your keywords getting enough related traffic?

(15) Do you get business from your site-optimized keywords?

(16) You get traffic but not business. Why?

(17) Will re-optimizing the existing keywords drops your current ranking?

(18) Do you site redesign drop your existing keyword position and rank?

* You can find answers from this blog site posts by doing a Google search that can be found on the header part of the blog.

Blog posts you may like,

• SEO Lies and SEO Truths
• Top 1 of the Bottomless SEO Tips
• Jag SEO write-ups in Google Knol Library
• How to do Mobile SEO? - Tips and Best Practices
• Does Google treat all links equally?

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Ask your SEO / SEM / SMM Questions in Search Engine Watch Forums . You will get answers from me and fellow search engine industry leaders. Best!

SEO Formula = Search Behavior + Logic + Code Analysis Knowledge

Jagadeesh M — Wed, 30 Jun 2010 06:14:09 +0000

As known SEO is all about optimizing a page for search engines to help cache information related to users queries. Think to a point that you are helping search engines to know about your pages. This will certainly help you to become a good SEO specialist.

Anybody who knows how search behaves for users queries will be successful to rank well. Knowing search behavior is key knowledge that helps to understand how keywords as well backlinks work for top listing. Search logic will help to improve the solid business conversion and it should come through experience handing various domains both international and local.

As always search engines like to crawl content pages easily and code analysis knowledge for a SEO person is very much essential and it will help to format the code by removing unwanted or arranging codes in a desired format, adding right search engine friendly tags that support easy web page crawl and as well help to reduce the pages size.

Hope the SEO formula made you to think and if you know something similar or have come across any other, feel free to post it through comment section.

Blog posts you may like,

• SEO Lies and SEO Truths
• Top 1 of the Bottomless SEO Tips
• Jag SEO write-ups in Google Knol Library
• How to do Mobile SEO? - Tips and Best Practices
• Does Google treat all links equally?

Share with your friends:

Ask your SEO / SEM / SMM Questions in Search Engine Watch Forums . You will get answers from me and fellow search engine industry leaders. Best!

SEO Lies and SEO Truths

Jagadeesh M — Sat, 24 Apr 2010 12:40:35 +0000

SEO deals with research and analysis and one can call him as a SEO specialist only through good long-term experience in various theme based industries and business sites.

I read many lies around the web and I would like to share my point of view here to my blog readers

Lie one - Come to us with $ we will get you #1 position for your keyword by a day, a week or a month. And some proudly say that if an SEO company doesn't guarantee then they don’t know SEO. So funny, may be they have the access to the Google organic listing Database or they might be talking about Google Adwords (PPC)

As a SEO client you can challenge those companies whom guarantees. Find and provide them a high or medium competitive keyword or keywords. Find those related theme based keywords using free Google keyword tool. You can see the fact on such.

I don't say #1 is not possible at all; it has to come though long time period based on so many acts and figures and not by a day, a week or a month. Use your commonsense, Google search your top keyword and find how your competitor ranks and in total how many competitors and in how many years of efforts. These types of basic analyses will educate you to find what is possible within a timeframe.

As well check that the company does "While hat SEO" and they are not into keyword stuffing and to all bad practice that are against Google guidelines, known as black hat SEO.

Note: May be, weak keywords with no search count or a very low search count keywords can be achieved in a short time, see that it reflects your ROI or it is a waste of time and money.

Lie Two - SEO is all about number of links. We build 10,000 links over night. Pay us $ for the links and get referral traffic and organic listing.

There are companies who build links with software’s or host directories in their servers for link backs. Do ask them for quality links rather than quantity links. Ranging from a small site to big site, quality links on an average 20 to 50 a month will do with traffic and results you look for.

Lie Three - Pay us $, we rephrase your competitor content based on your top keywords and list top above your competitor listing.

It is not the fact, now Google and other search engines are so smart to find those and push the results back. May be for few days the content lists in top but no use looking at long term.

Write content on what you offer in your own style and write content on what you know about the business practice and resources. Do not duplicate the same resources in different forms. Write better information than your competitor. Make readers happy, and then obviously search engines will make you happy.

Lie Four - Some web design or development companies says we do not build links every month so like other SEO companies we do not charge for SEO maintenance. Links are not that important now. Only keywords are important and we do add keywords to your site and it is only one time SEO setup and one time charge.

Off-page optimization (Link building) is as important as on-page optimizations (Site and keywords optimization). Quality links with site keywords as anchor text is one of the major factor in SEO and non-SEO companies lack knowledge on these areas like site submission to right directories and sites.

Lie Five - Money back offer is a catching word that attracts so many SEO clients. They present in such a way that they return the money if they do not obtain the results. They mix the strong keywords, weak keywords and keywords that do not have user search count. In few months when SEO client don't get business through SEO they asks for results and they are shown with keywords that has no search count or weak keywords position that do not produce quality traffic.

SEO client, when you see Money back offer in SEO sites or emails, then provide them the keywords you like your site to get listed. See that the user count for those keywords are high and medium, then your $ will be valued.

Note: The blog post points to some SEO companies and not all

Any other SEO lies you heard?

State those in below comment section.

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Will Google Buzz help SEO’s?

Jagadeesh M — Sat, 13 Feb 2010 12:14:01 +0000

As we all know link building is one of the big factor for SEO and to one of my old email account I get loads of mails asking for link exchange on various industries. Btw, I have no idea how the email id has been spread out :)

Link exchangers send their mails with information and criteria for reciprocal links. As Google buzz launched few days back, is based on a Gmail service that has a follow and unfollow system like twitter with a revolutionize in concept having an option to post comments to individual followers, showing liking to the buzz among the followers and emailing the buzz to desired people.

Through all these manner it will help link exchangers to post there reciprocal sites with information specific to their industry related followers and the work would be much more easier and sustained, compared to mass mail as of now ;)

Feel free to post your comments on how Google Buzz can be used.

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How to do Mobile SEO? – Tips and Best Practices

Jagadeesh M — Mon, 30 Nov 2009 05:06:19 +0000

Mobile SEO is different from desktop SEO and Mobile phones and not used like desktops. Content, navigations and user experience are different from desktops to mobiles. Here is a list of tips and best practice that can help you when you start with a mobile SEO,

(1) To start with you need to think that you are going to target mobile users and not
desktop users. Plan for it.
(2) As told mobile users are different and as well mobile search engines are different like Google Mobile, Medio and Jumptap.
(3) Get a dotMobi domain and build your mobile web site, for the best and effective SEO.
This has more value than 'yourdomain.com/mobile' or 'm.yourdomain.com'
(4) Ensure that you don't use flash, Ajax, frames and other presentations. Make it simple and clean. This will help to load faster that serves users and as well for the bots to find it easy.
(5) Use compliant markup language and mobile-friendly style sheets (CSS). This means WML
(or WAP 1.0) / xHTML. Make sure you go for W3C's MobileOK guidelines
http://www.w3.org/TR/mobileOK-basic10-tests/
(6) Make sure that your mobile site code is crawl-able by using proper headers and
robots.text file.
(7) Make use of the mobile predictive search key phrases that helps with your business and location. Optimize the mobile site based on the most preferred predictive search key
phrases.
(8) Study you mobile audience and competitors rather than desktop audience and
competitors. Optimize your mobile site content with those mobile search key phrases and categories that your mobile audience will be using.
(12) Make sure that you have good level of outbound links and the navigation is easy to for users and bots.
(13) Ensure you key content is placed in the top part of the page as the users and bots will find it easy.
(14) Build sitemap xml for you mobile site and submit to Google Webmaster tool under
mobile sitemap section.
(15) Submit your mobile site to mobile search engines and top directories like dmoz in order to know about you site and to build inlinks.

Aim to work on these tips and practices to proceed with good mobile SEO. Configure Google Analytics for you mobile site and see the difference in your business from your mobile audience.

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Ask your SEO / SEM / SMM Questions in Search Engine Watch Forums . You will get answers from me and fellow search engine industry leaders. Best!

Getting good SEO results are not as easy like before for SEO Beginners and Intermediates

Jagadeesh M — Wed, 28 Oct 2009 13:02:56 +0000

In the recent times, knowledge of SEO industry has grown widely with the help of SEO seminar, conference, off line training, online training, e-books and many more. Due to this we see growing number of SEO's around the web and they take up projects and play with the industry based keywords through white hat, black hat or by both techniques. These as well increase total search results and this plays a good game with Google and other major search engine results.

First point is that many SEO's are coming out every year and they compete each other with their client competitor sites. This increases the level of total competition.

Second is that the frequent industry updates in organic promotion. SEO beginners and intermediates need to update their knowledge by reading top sites like Search Engine Watch, Search Engine Land, Google webmaster help and many. Subscribing to Google blog will as well support.

Earlier, old SEO's had very minimum options to learn and practice with the help of forums and very minimum number of experts articles and understanding the algorithms tactic was not so easy like now. And the only advantage was that there were minimum SEO's, so with basic knowledge many SEO's were able to survive in the industry.

But now the algorithm is more open and we can see many free advices from top SEO experts on most of the tactics that has been gained through years of experience like the free advice articles section you see here.

If you want to win the game in organic listing, it is not only defeating your client business competitor online, it also includes your SEO knowledge updates compared to the SEO's who promotes your client competitors sites that helps you to maintain the results.

So in order to get good SEO results and to be effective in the SEO competition, you need to be updated with the current SEO trends and examine what you learn through various forms. Drop your comments if you need more insight.

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Does Google treat all links equally?

Jagadeesh M — Mon, 28 Sep 2009 16:24:43 +0000

This is a question many think about when they deal with SEO. Does Google treat all links equally? . I will say a big NO.

There are different types of links, search engine algorithm evaluates and ranks. Here they go,

Internal links and External links - Both links are treated differently. If the External links are bad neighborhood sites then there are chances for your site to be dropped in search engine listing. Internal links spreads link juice according to the number of times the pages are interlinked.

Relevant links and irrelevant links - If your website link to irrelevant theme site then there are possibilities for your site to rank low.

Paid links or purchased links - Google and few search engines do not encourage Paid links that helps to pass link juice and this is considered as violation of Google's webmaster guidelines. As well all Paid links are not considered as violation. There are few solutions like adding no follow attribute to the link and by redirecting the link to a page that has been blocked by robots.txt.

Anchor text HTML Links - Within the site the HTML links with Anchor text has the most value and passes good amount of link juice.

Image Links - within the site Image links with most suitable and relevant ALT attribute gets the second level value and link juice.

JavaScript Links - As per the latest update Google started crawling these links but gets the third level value and link juice.

At this point, as far as links are concerned it plays vital role in both on-page and off-page optimization. So start planning before you go with the types of links.

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Share with your friends:

Ask your SEO / SEM / SMM Questions in Search Engine Watch Forums . You will get answers from me and fellow search engine industry leaders. Best!

Define: PageRank Sculpting

Jagadeesh M — Fri, 03 Jul 2009 07:14:07 +0000

PageRank Sculpting deals with the principle of link flow architecture utilizing rel="nofollow" attribute and by organising non-priority pages for SERP's in an external include file, blocked with your robots.txt to stop your site link juice to pass for unimportant pages, untrusted sites and bad neighborhood

Where all does PageRank Sculpting matters

These can be implement to your least important pages like sign up, cart page and so
Other domains that you don't know or trust
This would work better for sites having 100's and 1000's of WebPages that are not important for keyword listing and in addition link juice loop to the domain

Feel free to post your comment or tweet me your views @jagadeeshmp

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Learn and Share about SEM in Search Engine Watch Forums

Jagadeesh M — Fri, 19 Jun 2009 15:37:33 +0000

Hello world, a short information about search engine watch forums and my part.
I would like to share the information that SEW forums is one of the place where I had spent time to learn more and in-depth about SEM industry years ago. There were several topics, which has been posted in search engine watch forums that was helpful and even now it goes on and on. Latter I had chance to reply threads by sharing my knowledge and it was a great pleasure to know that those thread replies were helpful for most of the members.

There are many Moderators and members who actively participate the forum thread posts and comes up with great advice, tips and techniques which tends to bring out their expertise knowledge in specific filed and also in general. I am very much happy to add value for SEW forums and I am glad to say that I am one of the Moderators

If you are a site owner, webmaster, designer, developer or a SEO person trying to improve your ability in search engine marketing, then the right place is Search engine watch forums. I welcome you to Register and get in touch with SEM queries!